Watching a broadway show for the first time

Americans embrace the Broadway culture. Back where I’m from (Malaysia), performing arts aren’t as appreciated as it is around here. So when my History in Musical professor assigned us to go watch a show and write a report about it, I was especially excited. I had never been to a Broadway show or even a performed musical, the closest I had came across to live musicals are low-budget high school performances that were mediocre at best.

My professor wanted us to watch Anything Goes played by Marquette students at the Helfaer Theatre here on campus. The play is based on Cole Porter’s musical comedy that ran for 420 performances in New York City back in 1934. The original play is a show about the stories that went on Ocean Greyhound America, an ocean liner bound for London from New York. It had a star-studded cast that includes Broadway diva, Ethel Merman.

Before we went to see the show, we were required to research about the history of the show and write a short biography about Cole Porter and Ethel Merman. Then, we would have to watch the performances and jot down our observations on our report.

On Thursday night, I went to the show with a friend and I was pleasantly surprised at how well done it was! The performers were great, the setting and props were great, the orchestra was great, the dancing was great!

After watching the show, I realized that everybody in the production had excellent indirect communication. The actors had proficiently used cue signals throughout the show. It was subtle, yet effective and the whole production knew what to do all the time. I knew the show was very well rehearsed, but the communication among them was very well done!

I noticed that whenever a song was about to begin, the actors / actresses would say a line that triggers an extra spotlight to be shined on them. Then, their microphones would turn on (their dialogues were conversed in natural voices and carried throughout the theatre) and the orchestra would start playing. The show was set up in a way where tasseled curtains served as the backdrop of the stage and also as a separation curtain between the performance and the orchestra. The orchestra would not have visual cues from the actors and thus, needed to rely on indirect cue that is the specific dialogue to open the song.

Speaking of nonverbal communications, the actors delivered their characters in a very believable manner. Their body language and tone of voice would match up to their characters, making their characters shine on stage. For instance, one of the characters in the show is Sir Evelyn Oakleigh, a stuffy English gentlemen. The actor playing him, A. J. Magoon (pictured on the right of this picture), was using his body language such as standing up really straight, nose held high, a nasally voice, and lots of finger wiggling to portray a snobby character.

Image may contain: 2 people, people standing

Also, the communication between the show and the audiences was very lively. Whenever the actors told a joke, they would make a silly face at the audience to cue laughter. The pause after the joke lets the audience laugh without interrupting the flow of the show. The actors did this after a song was done too. They would always finish a song in a dramatic pose, then paused on stage in that pose to cue applause from the audience before walking off the stage. Although the show wasn’t particularly interactive, the audience could feel like they were part of the show, an aspect which I enjoyed very much.

Image may contain: 6 people, people smiling, people on stage, people dancing and shoes

Watching Anything Goes done by Marquette Theatre is by far one of the most interesting things I’ve done so far in 2017. I encourage all of you who have a love for Broadway and also curious first timers to go check out the show before it closes on Apr 23rd! If you read this afterwards and sad that you’ve missed the show, follow Marquette Theatre’s social accounts for more upcoming productions!

Tickets at Marquette Box Office: Anything Goes
MU Theatre’s Twitter: https://twitter.com/MUTheatre
MU Theatre’s Facebook: https://www.facebook.com/MarquetteTheatre

*all photos belong to Marquette Theatre

Cheers,

Jan

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Facebook v. Twitter: which platform is better for advertising?

Long gone are the days when you had to wait until the next morning for newspaper or religiously tune into the evening news channel just to get an update of the world. Now in the world of modern technology, anyone can easily get on top of news online, just with a click of a button. Sites like Facebook and Twitter allow users to share information at an instance, 24/7. Without the existence of social media, information would not have traveled on the magnitude that it does right now: on demand and quick. With that being said, which channel, Facebook or Twitter, is the best option for a company to market itself?

According to investor.fb.com, Facebook in the year of 2015 have generated an impressive revenue of nearly 18 billion dollars among its 1.4 billion monthly users. In the same year, Twitter with number of users exceeding 332 million, as reported by the Wall Street Journal, have earned 312.2 million dollars in revenue. To put that in perspective, Facebook is earning revenue of $12.45 per user while Twitter is earning just $1.50 in revenue per user.

twitter-vs-facebook-platform-reach-1

Both of these social media have the power to connect users on a worldwide scale and companies can easily promote their products and services via these platforms. So why does the number differs so much?

The biggest difference between Facebook and Twitter lies in the level of engagement that the users are exposed to. Facebook posts offers longer lifespans on its contents while Twitter posts have the risk of being buried by new content every second. Furthermore, the content limitations differs on both platforms too. Companies may struggle to keep its content under 140 characters on Twitter while it may write essay-long content on Facebook without word limits.

The advantages of using Facebook for advertising is the accurateness of targeting consumers. Facebook allows companies to target audiences better than any other social platform. This is the fact because users on Facebook are required to enter detailed descriptions of themselves and the data is later categorized demographically. Additionally, Facebook have a wide scale of users of different demographics, therefore companies prefers advertising on this platform.

Twitter has its pros too. The platform attracts a lot more younger demographics compared to Facebook and users are allowed to pinpoint content just via hashtags. With the word limits in place, advertisers are forced to keep their content short and straight to the point, which appeals to most online users in this fast paced world. Content that are short and relevant are easy to be read and digest by the users and therefore, creating a more effective outreach from the advertisements. Bite size contents allow Twitter users to scroll through the feed without the feeling of being bombarded by lengthy essays and if they are interested, could click on the link attached to get additional information.

For now, Facebook remains the leading advertising giant with a revenue of nearly 18 billion dollars in 2015. But, the virtual world are always changing and users are always getting information in new ways, thus Twitter is a good option for companies to advertise too.

Overall, it really depends on what a company look for when it decide to advertise. Both social media platforms mentioned have its own unique advantages.

Let me know in the comments, which social media is better for advertising? Looking forward to hear your input!

Cheers,

Jan

References:

Facebook. (2017). Facebook to announce fourth quarter and full Year 2015 results. Investor Relations. Retrieved from http://investor.fb.com/releasedetail.cfm?ReleaseID=952040

Koh, Y. (2015). Twitter revenue jumps; user growth disappoints. MarketWatch. Retrieved from http://www.marketwatch.com/story/twitter-revenue-jumps-user-growth-disappoints-2015-07-28

Business Management Degree. How does Facebook make its money? BusinessManagementDegree.net. Retrieved from http://www.business-management-degree.net/facebook/