Facebook v. Twitter: which platform is better for advertising?

Long gone are the days when you had to wait until the next morning for newspaper or religiously tune into the evening news channel just to get an update of the world. Now in the world of modern technology, anyone can easily get on top of news online, just with a click of a button. Sites like Facebook and Twitter allow users to share information at an instance, 24/7. Without the existence of social media, information would not have traveled on the magnitude that it does right now: on demand and quick. With that being said, which channel, Facebook or Twitter, is the best option for a company to market itself?

According to investor.fb.com, Facebook in the year of 2015 have generated an impressive revenue of nearly 18 billion dollars among its 1.4 billion monthly users. In the same year, Twitter with number of users exceeding 332 million, as reported by the Wall Street Journal, have earned 312.2 million dollars in revenue. To put that in perspective, Facebook is earning revenue of $12.45 per user while Twitter is earning just $1.50 in revenue per user.


Both of these social media have the power to connect users on a worldwide scale and companies can easily promote their products and services via these platforms. So why does the number differs so much?

The biggest difference between Facebook and Twitter lies in the level of engagement that the users are exposed to. Facebook posts offers longer lifespans on its contents while Twitter posts have the risk of being buried by new content every second. Furthermore, the content limitations differs on both platforms too. Companies may struggle to keep its content under 140 characters on Twitter while it may write essay-long content on Facebook without word limits.

The advantages of using Facebook for advertising is the accurateness of targeting consumers. Facebook allows companies to target audiences better than any other social platform. This is the fact because users on Facebook are required to enter detailed descriptions of themselves and the data is later categorized demographically. Additionally, Facebook have a wide scale of users of different demographics, therefore companies prefers advertising on this platform.

Twitter has its pros too. The platform attracts a lot more younger demographics compared to Facebook and users are allowed to pinpoint content just via hashtags. With the word limits in place, advertisers are forced to keep their content short and straight to the point, which appeals to most online users in this fast paced world. Content that are short and relevant are easy to be read and digest by the users and therefore, creating a more effective outreach from the advertisements. Bite size contents allow Twitter users to scroll through the feed without the feeling of being bombarded by lengthy essays and if they are interested, could click on the link attached to get additional information.

For now, Facebook remains the leading advertising giant with a revenue of nearly 18 billion dollars in 2015. But, the virtual world are always changing and users are always getting information in new ways, thus Twitter is a good option for companies to advertise too.

Overall, it really depends on what a company look for when it decide to advertise. Both social media platforms mentioned have its own unique advantages.

Let me know in the comments, which social media is better for advertising? Looking forward to hear your input!




Facebook. (2017). Facebook to announce fourth quarter and full Year 2015 results. Investor Relations. Retrieved from http://investor.fb.com/releasedetail.cfm?ReleaseID=952040

Koh, Y. (2015). Twitter revenue jumps; user growth disappoints. MarketWatch. Retrieved from http://www.marketwatch.com/story/twitter-revenue-jumps-user-growth-disappoints-2015-07-28

Business Management Degree. How does Facebook make its money? BusinessManagementDegree.net. Retrieved from http://www.business-management-degree.net/facebook/


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